CHICAGO: Continuing to rebuild its internal PR operation after a series of departures last year, business consulting giant A.T. Kearney has added one senior-level PR pro and is looking for another.
CHICAGO: Continuing to rebuild its internal PR operation after a
series of departures last year, business consulting giant A.T. Kearney
has added one senior-level PR pro and is looking for another.
Director of corporate PR Paul Raab, who joined the dollars 1 billion
company last June from Golin/Harris, said bolstering the in-house
marketing staff is essential if the company is to increase its profile
with its target audience of Fortune 200 companies. To this end, Raab
believes the addition of Doug MacDonald as manager of practice PR is a
step in the right direction.
MacDonald arrives at Kearney after a three-year stint with
Burson-Marsteller’s Chicago office, where he worked exclusively on the
Andersen Consulting account. MacDonald’s work with Andersen, Raab said,
gives him the type of professional services PR background Kearney needs
to increase its profile in the business world.
MacDonald is slated to work with the company’s 13 industry consulting
practices, targeting top-line business media as well as trade press in
specific industries. While he has no immediate plans to hire additional
staff, he will work with Kearney’s outside firms, (Citigate in North
America and Fleishman-Hillard in Europe).
The other slot Raab is attempting to fill, manager of corporate PR,
encompasses responsibility for firm wide business and branding
initiatives. Raab is looking for someone with business-to-business PR
expertise and at least five years of overall experience.
Kearney, a full-service consulting firm, boasts several major areas of
specialization including the auto industry, consumer products and
The company, which is owned by data-processing powerhouse EDS, also runs