Consulting giant Kearney adds top-level PR pro, seeks another

CHICAGO: Continuing to rebuild its internal PR operation after a series of departures last year, business consulting giant A.T. Kearney has added one senior-level PR pro and is looking for another.

CHICAGO: Continuing to rebuild its internal PR operation after a series of departures last year, business consulting giant A.T. Kearney has added one senior-level PR pro and is looking for another.

CHICAGO: Continuing to rebuild its internal PR operation after a

series of departures last year, business consulting giant A.T. Kearney

has added one senior-level PR pro and is looking for another.



Director of corporate PR Paul Raab, who joined the dollars 1 billion

company last June from Golin/Harris, said bolstering the in-house

marketing staff is essential if the company is to increase its profile

with its target audience of Fortune 200 companies. To this end, Raab

believes the addition of Doug MacDonald as manager of practice PR is a

step in the right direction.



MacDonald arrives at Kearney after a three-year stint with

Burson-Marsteller’s Chicago office, where he worked exclusively on the

Andersen Consulting account. MacDonald’s work with Andersen, Raab said,

gives him the type of professional services PR background Kearney needs

to increase its profile in the business world.



MacDonald is slated to work with the company’s 13 industry consulting

practices, targeting top-line business media as well as trade press in

specific industries. While he has no immediate plans to hire additional

staff, he will work with Kearney’s outside firms, (Citigate in North

America and Fleishman-Hillard in Europe).



The other slot Raab is attempting to fill, manager of corporate PR,

encompasses responsibility for firm wide business and branding

initiatives. Raab is looking for someone with business-to-business PR

expertise and at least five years of overall experience.



Kearney, a full-service consulting firm, boasts several major areas of

specialization including the auto industry, consumer products and

aerospace.



The company, which is owned by data-processing powerhouse EDS, also runs

A.T.



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