Coca-Cola shifts biz to Hochegger

VIENNA: Coca-Cola has awarded its business PR in Austria to Dr. Hochegger Kommunikationsberatung. The agency replaces Austrian market leader Publico, which pitched for the business along with Ecker & Partner.

VIENNA: Coca-Cola has awarded its business PR in Austria to Dr. Hochegger Kommunikationsberatung. The agency replaces Austrian market leader Publico, which pitched for the business along with Ecker & Partner.

VIENNA: Coca-Cola has awarded its business PR in Austria to Dr.

Hochegger Kommunikationsberatung. The agency replaces Austrian market

leader Publico, which pitched for the business along with Ecker &

Partner.



Hochegger, based in Vienna, has been charged with hyping Coca-Cola’s new

’Enjoy’ marketing thrust, which debuted in the country last week.



The campaign marks one of the first new positioning efforts for

Coca-Cola in some time and will affect everything from packaging to

slogans. Philipp Bodzenta, group spokesman for Coca Cola Osterreich,

said the effort is designed to give the brand ’a stronger

authenticity.’



Hochegger’s chances of seizing the Coca-Cola account from Publico

improved considerably at the end of last year, when the agency secured

Coke’s diet-soda business. The campaign is scheduled to begin in earnest

next month.



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