CNET growth spurs VP of communications hire and agency hunt

SAN FRANCISCO: Reflecting the company’s growth from an upstart tech network into an entertainment, information and Internet conglomerate, CNET has named its first VP of corporate communications and is looking to hire its first PR agency of record.

SAN FRANCISCO: Reflecting the company’s growth from an upstart tech network into an entertainment, information and Internet conglomerate, CNET has named its first VP of corporate communications and is looking to hire its first PR agency of record.

SAN FRANCISCO: Reflecting the company’s growth from an upstart tech

network into an entertainment, information and Internet conglomerate,

CNET has named its first VP of corporate communications and is looking

to hire its first PR agency of record.



The San Francisco-based company last week tapped former Niehaus Ryan

Wong group director Blaise Simpson to oversee all internal and external

communications. In the newly created position, Simpson will manage an

internal PR staff of five to seven employees.



’The company has grown so much and moved into so many new areas that

they saw a need for more unity-building and central messaging,’ Simpson

said, adding that she will start the search for a full-service PR firm

in the near future. Up until now, CNET has only used agencies on a

project basis.



Simpson brings a diverse background to the job. Most recently, she

served as director of the consumer technology and media and

entertainment groups at NRW, where her team spearheaded promotions for

Pixar’s Oscar-winning short film Geri’s Game and worked with Disney to

publicize A Bug’s Life and Toy Story 2.



Once mainly an online technology news outlet, CNET now produces

syndicated radio and TV broadcast programming, operates an online

content network and licenses a computer product database for retailers,

resellers and e-commerce companies.



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