NEW YORK: Citigate Dewe Rogerson has closed in on the acquisition of IR specialist Sard Verbinnen, industry sources said last week.
NEW YORK: Citigate Dewe Rogerson has closed in on the acquisition
of IR specialist Sard Verbinnen, industry sources said last week.
The deal, valued in the dollars 5 to dollars 10 million range, is
expected to be completed by the end of the month. Officials from both
agencies didn’t return calls for comment.
Launched by Ogilvy Adams & Rinehart expatriates George Sard and Paul
Verbinnen, the boutique has made a name for itself in the hot M&A
High-profile notches on the agency’s belt include assignments for Bank
One and work on the USA Networks/Ticketmaster deal. According to a
recent industry ranking, the 20 deals for which Sard did M&A PR in 1999
were collectively worth dollars 214 billion.
It is this M&A expertise that makes Sard an attractive target for
Though CDR has carved out a sizeable M&A niche for itself, most of its
expertise is concentrated overseas.
The Sard/CDR deal is the latest in a series of IR acquisitions that has
seen the number of highly regarded independents dwindle to two or
The Lighthouse Global Network grabbed Morgen-Walke in January, while
Young & Rubicam bought Robinson Lerer & Montgomery a month later.