CDR nears buy of IR specialist firm Sard Verbinnen

NEW YORK: Citigate Dewe Rogerson has closed in on the acquisition of IR specialist Sard Verbinnen, industry sources said last week.

NEW YORK: Citigate Dewe Rogerson has closed in on the acquisition of IR specialist Sard Verbinnen, industry sources said last week.

NEW YORK: Citigate Dewe Rogerson has closed in on the acquisition

of IR specialist Sard Verbinnen, industry sources said last week.



The deal, valued in the dollars 5 to dollars 10 million range, is

expected to be completed by the end of the month. Officials from both

agencies didn’t return calls for comment.



Launched by Ogilvy Adams & Rinehart expatriates George Sard and Paul

Verbinnen, the boutique has made a name for itself in the hot M&A

sector.



High-profile notches on the agency’s belt include assignments for Bank

One and work on the USA Networks/Ticketmaster deal. According to a

recent industry ranking, the 20 deals for which Sard did M&A PR in 1999

were collectively worth dollars 214 billion.



It is this M&A expertise that makes Sard an attractive target for

CDR.



Though CDR has carved out a sizeable M&A niche for itself, most of its

expertise is concentrated overseas.



The Sard/CDR deal is the latest in a series of IR acquisitions that has

seen the number of highly regarded independents dwindle to two or

three.



The Lighthouse Global Network grabbed Morgen-Walke in January, while

Young & Rubicam bought Robinson Lerer & Montgomery a month later.



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