WASHINGTON, DC: As his presidential campaign quietly prepares for the home stretch, George W. Bush is looking to beef up his press operation.
WASHINGTON, DC: As his presidential campaign quietly prepares for
the home stretch, George W. Bush is looking to beef up his press
Current top Bush voice Karen Hughes is expected to continue traveling
with the candidate and advising him on strategy, but it is likely that
an experienced press spokesperson will be needed in order to sate the
news media’s demands.
’It’s a natural expansion,’ said another Bush aide, who described the
position as being of mid-level rank.
Hughes’ tenure as spokesperson for a national campaign has, to date,
received mixed reviews. Some journalists consider her to be too
closed-mouth. ’The national press likes someone who’ll kick back after
hours and have a drink and even admit their boss’ shortcomings,’ said
However, Chicago Tribune political editor Michael Tackett credits Hughes
with having been ’a very good defender of Governor Bush. She’s clearly
very loyal.’ And former Republican National Committee communications
director Ed Gillespie said Hughes has what matters most: the confidence
of her boss. ’It’s refreshing to see a communications person in the
inner-inner circle,’ he said.
David Beckwith, formerly VP Dan Quayle’s spokesperson, had originally
been a key member of Bush’s communications squad. However, his more open
style did not mesh well with the image-conscious Bush.