Browns decline to draft new top PR voice

CLEVELAND: The NFL’s Cleveland Browns have decided against naming a replacement for VP of communications and public affairs Alex Martins, who recently resigned the post. The 15-strong communications squad under Martins’ charge will now report to a variety of executives in the Browns organization.

CLEVELAND: The NFL’s Cleveland Browns have decided against naming a replacement for VP of communications and public affairs Alex Martins, who recently resigned the post. The 15-strong communications squad under Martins’ charge will now report to a variety of executives in the Browns organization.

CLEVELAND: The NFL’s Cleveland Browns have decided against naming a

replacement for VP of communications and public affairs Alex Martins,

who recently resigned the post. The 15-strong communications squad under

Martins’ charge will now report to a variety of executives in the Browns

organization.



However, director of publicity and media relations Todd Stewart said the

decision not to replace Martins, who left at the end of March after 15

months with the team, should not be read as a sign that PR isn’t

important to the organization. Stewart, listed on the NFL Media Web site

as the team’s chief PR contact, will now report directly to team

president Carmen Policy, a move that maintains PR’s direct pipeline to

senior management.



In addition to publicity and media relations, Martins also oversaw

community and alumni relations, Internet operations, the Browns fan club

and its charitable foundation. Stewart said that the team has not yet

determined where those activities will reside within its marketing

matrix.



Martins joined the Browns in January 1999 from the NBA’s Orlando Magic,

where he had worked since the team’s formation in 1989. His last

position there had been director of communications for RDV Sports, a

management company that oversees the Magic and the Orlando Solar Bears,

a minor league hockey team.



Martins built the Browns’ communications operation from scratch, hiring

Stewart and other senior members of the team’s PR department. The team

resumed play as an expansion team last season after the original Browns

relocated to Baltimore in 1995.



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