Be Free, Middleberg join marketing effort

NEW YORK: Middleberg + Associates has partnered with performance marketing company Be Free, which helps clients build and manage branded online sales channels. Under the agreement, Be Free will provide the infrastructure and technology for Middleberg client affiliate programs, while Middleberg will provide marketing support.

NEW YORK: Middleberg + Associates has partnered with performance marketing company Be Free, which helps clients build and manage branded online sales channels. Under the agreement, Be Free will provide the infrastructure and technology for Middleberg client affiliate programs, while Middleberg will provide marketing support.

NEW YORK: Middleberg + Associates has partnered with performance

marketing company Be Free, which helps clients build and manage branded

online sales channels. Under the agreement, Be Free will provide the

infrastructure and technology for Middleberg client affiliate programs,

while Middleberg will provide marketing support.



For example, if a Middleberg client is selling shoes online, Be Free

could set up affiliate programs with other companies to sell the

client’s shoes under a private label, and track how much sales are

brought in by the sites.



’Affiliate marketing is going to grow so much over the next few years,’

said Middleberg chief new economy officer Chris Hayes. ’It was a good

opportunity for us to increase relationships with our clients.’



According to Be Free director of channel sales Rick Houpt, the

Middleberg partnership was spurred by a desire to broaden the company’s

customer base. ’They’re very much into making customers successful

through PR and branding, and they’re taking it a step further to see if

they can make their channels successful,’ he said.



No money changed hands and no incentives will be given for client

referrals.



Middleberg will bill affiliate marketing clients at Be Free’s rates.



The two companies first collaborated on Middleberg client First Data

Merchant Services a year ago. While they are currently not sharing any

clients, both said that they have a number of existing ones that could

benefit from the partnership. The agreement is not exclusive, allowing

Middleberg and Be Free to partner with other firms.



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