Shandwick wins GE fridge account

LOUISVILLE: Expanding its relationship with General Electric, Shandwick has won out over BSMG and Burson-Marsteller for the hotly contested GE Refrigeration 2001 project.

LOUISVILLE: Expanding its relationship with General Electric, Shandwick has won out over BSMG and Burson-Marsteller for the hotly contested GE Refrigeration 2001 project.

LOUISVILLE: Expanding its relationship with General Electric,

Shandwick has won out over BSMG and Burson-Marsteller for the hotly

contested GE Refrigeration 2001 project.



Sources estimated the account to be worth anywhere between dollars

500,000 and dollars 1 million in annualized fee income. It is reportedly

GE’s largest product line launch since 1996.



’This product is the result of a huge investment of research at GE,’

said Tom Howell, EVP and GM at Shandwick’s Louisville office, where the

account will be based. ’It is the most exciting refrigerator to come out

since the side-by-side.’



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