QUESTIONS & ANSWERS: Heidi Willis

New York-based freelance PR consultant Heidi Willis doesn’t believe in failure. And while her philosophy of ’Be nice’ sounds a little too similar to the one espoused by Patrick Swayze’s brooding bouncer Dalton in Road House, you’ve gotta admire somebody who has found a way to organize her wardrobe based on mood.

New York-based freelance PR consultant Heidi Willis doesn’t believe in failure. And while her philosophy of ’Be nice’ sounds a little too similar to the one espoused by Patrick Swayze’s brooding bouncer Dalton in Road House, you’ve gotta admire somebody who has found a way to organize her wardrobe based on mood.

New York-based freelance PR consultant Heidi Willis doesn’t believe

in failure. And while her philosophy of ’Be nice’ sounds a little too

similar to the one espoused by Patrick Swayze’s brooding bouncer Dalton

in Road House, you’ve gotta admire somebody who has found a way to

organize her wardrobe based on mood.





Do you have any areas of concentration? I prefer to keep a diverse

roster.



In the long run, it opens up more opportunities for my clients. I spend

a considerable amount of time keeping my fingers on the pulse of New

York, from music to fashion to club promoters.





What was your biggest failure? I don’t view failure as something

negative.



I view it as a learning experience, so it’s hard to answer this one. I

feel I’ve been successful in everything I’ve put my mind to.





How did you get into PR? My family owned a firm. For years, it was

dinner-table talk. When I graduated college, I just fell into it.





What would you do if you didn’t do what you do? Join the Peace Corps,

definitely. I feel everyone has an obligation to make our world a better

place.





Who do you most look like? Hmm. Joan Jett?





What is your philosophy? Be nice.





What is your favorite thing in your wardrobe? My wardrobe is broken down

by mood. But the piece de resistance would have to be my two Ivy

Supersonic hats, one of which Ivy made for me. If you saw Pamela

Anderson Lee on MTV’s Video Music Awards last year, you would have seen

Ivy’s millinery - you can get into a lot of mischief wearing one of

those hats!





What is the best invention of all time? Vaccines





Who or what do you hate most? Hate is a strong word, but I dislike

ignorance and its manifestations, like racism.





With which historical figure do you identify? Does Scarlett O’Hara

count?





What would you do on a desert island? I don’t care for that much

solitude, so hopefully I’d wind up there with my friends. In that case,

I’d entertain.





What will you do when you retire? Hopefully enjoy time with my husband

(granted, I have to find him first) and take an active part in my

children’s lives. But my most important goal is to travel.





What would you like to change about the PR industry? The training. I

don’t feel that there are strong programs in place.



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