INTERNATIONAL NEWS: Astaga.com hires Ellipse for Indo PR

JAKARTA: Astaga.com, a leading Indonesian Internet portal, has handed Ellipse Indonesia its corporate and consumer business after a two-way pitch against PT Indo Pacific. Account incumbent Perwanal/DMB&B handled the site launch three months ago but did not participate in the pitch.

JAKARTA: Astaga.com, a leading Indonesian Internet portal, has handed Ellipse Indonesia its corporate and consumer business after a two-way pitch against PT Indo Pacific. Account incumbent Perwanal/DMB&B handled the site launch three months ago but did not participate in the pitch.

JAKARTA: Astaga.com, a leading Indonesian Internet portal, has

handed Ellipse Indonesia its corporate and consumer business after a

two-way pitch against PT Indo Pacific. Account incumbent Perwanal/DMB&B

handled the site launch three months ago but did not participate in the

pitch.



Fees for the account are believed to be significant, as Astaga has

allocated a third of its dollars 7.5 million initial investment capital

to marketing.



Ellipse has been charged with increasing the number of Internet users in

the country as well as driving new users to the site. Since its launch,

Astaga.com has received 1.1 million hits per day, with up to 2,000 new

users registering on a daily basis.



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