Hong Kong taps Edelman for trade

WASHINGTON, DC: The Hong Kong Economic Trade Office has tapped Edelman to help promote business with Hong Kong and to strengthen relations with the US media. The two-year contract is reportedly worth somewhere in the neighborhood of dollars 25,000 per month.

WASHINGTON, DC: The Hong Kong Economic Trade Office has tapped Edelman to help promote business with Hong Kong and to strengthen relations with the US media. The two-year contract is reportedly worth somewhere in the neighborhood of dollars 25,000 per month.

WASHINGTON, DC: The Hong Kong Economic Trade Office has tapped

Edelman to help promote business with Hong Kong and to strengthen

relations with the US media. The two-year contract is reportedly worth

somewhere in the neighborhood of dollars 25,000 per month.



Shandwick had handled the organization’s PR for two years, but was

rumored to have departed voluntarily or been asked to resign the account

because of a major conflict of interest. One of Shandwick’s

subsidiaries, the recently acquired Cassidy & Associates, handles work

for the Taiwan Research Institute, which is closely allied with that

country’s government (PRWeek, March 27).



Christopher Jackson, director general of the Hong Kong group’s DC

office, said that 12 agencies had been invited to bid on the business

and that seven responded to the RFP. However, he declined to provide a

list of the firms who pitched.



In a written statement, Michael Deaver, Edelman’s vice

chairman/international, described the account as one that will require a

keen sense of political nuance. ’The economic and trade office’s

outreach program will concen- trate on reaching US business and policy

leaders to reinforce Hong Kong’s strong business and trade ties, and its

long-standing positive relationship with the United States.’



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