CLEVELAND: HMS Success has joined the growing migration of PR firms to Cleveland.
CLEVELAND: HMS Success has joined the growing migration of PR firms
The Columbus, OH-based agency last week announced plans to open its
doors in the city during the first week of May, and has snatched Nancy
Lesic, the long-time press secretary for Cleveland mayor Michael White,
to lead the new outpost as director of Northeast Ohio operations.
Among the other agencies who have recently made their way into the
burgeoning Cleveland market are Golin/ Harris, which set up a
three-person office there earlier this year, and Fleishman-Hillard,
which entered the market last year via the purchase of the former Watt,
Roop & Co., then the third-largest local agency. While Fleishman’s
Cleveland PR revenues stood at around dollars 3.5 million in 1999, the
firm is hoping to hit dollars 6 million in 2000.
Known in the state for its public affairs work, HMS plans to use that
strength as a selling point. ’We provide Cleveland clients an ability to
really link with opinion leaders statewide,’ said HMS president Jan
Allen. HMS Success Group, the HMS arm that handles public affairs,
already works with the Cleveland Browns and the local port
HMS reported PR fees of dollars 3.6 million in 1999, its first full year
in business (it was created about a year and a half ago when two firms
A Columbus business journal has reported that HMS is trying to buy a
Pittsburgh ad agency, though Allen could not comment on that deal or its
implications for future PR expansion into Pittsburgh.