HMS latest PR firm to hit Cleveland

CLEVELAND: HMS Success has joined the growing migration of PR firms to Cleveland.

CLEVELAND: HMS Success has joined the growing migration of PR firms to Cleveland.

CLEVELAND: HMS Success has joined the growing migration of PR firms

to Cleveland.



The Columbus, OH-based agency last week announced plans to open its

doors in the city during the first week of May, and has snatched Nancy

Lesic, the long-time press secretary for Cleveland mayor Michael White,

to lead the new outpost as director of Northeast Ohio operations.



Among the other agencies who have recently made their way into the

burgeoning Cleveland market are Golin/ Harris, which set up a

three-person office there earlier this year, and Fleishman-Hillard,

which entered the market last year via the purchase of the former Watt,

Roop & Co., then the third-largest local agency. While Fleishman’s

Cleveland PR revenues stood at around dollars 3.5 million in 1999, the

firm is hoping to hit dollars 6 million in 2000.



Known in the state for its public affairs work, HMS plans to use that

strength as a selling point. ’We provide Cleveland clients an ability to

really link with opinion leaders statewide,’ said HMS president Jan

Allen. HMS Success Group, the HMS arm that handles public affairs,

already works with the Cleveland Browns and the local port

authority.



HMS reported PR fees of dollars 3.6 million in 1999, its first full year

in business (it was created about a year and a half ago when two firms

merged).



A Columbus business journal has reported that HMS is trying to buy a

Pittsburgh ad agency, though Allen could not comment on that deal or its

implications for future PR expansion into Pittsburgh.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in