H&K wins big FundRaising.com job

CEDARBURG, WI: FundRaising.com, a nine-year-old Wisconsin company that until now has confined its promotional efforts to direct marketing and telephone sales, last week added a major PR component to its communications mix by awarding a dollars 300,000 PR contract to Hill & Knowlton’s Chicago office.

CEDARBURG, WI: FundRaising.com, a nine-year-old Wisconsin company that until now has confined its promotional efforts to direct marketing and telephone sales, last week added a major PR component to its communications mix by awarding a dollars 300,000 PR contract to Hill & Knowlton’s Chicago office.

CEDARBURG, WI: FundRaising.com, a nine-year-old Wisconsin company

that until now has confined its promotional efforts to direct marketing

and telephone sales, last week added a major PR component to its

communications mix by awarding a dollars 300,000 PR contract to Hill &

Knowlton’s Chicago office.



The company, which sells 20 product lines for community groups and

others to use for fund-raising campaigns, has grown from nine employees

to 33 since August thanks to its use of the Internet, according to VP of

sales and marketing Lauralee Raddatz. Her father, Dick Raddatz, started

the company in 1991 and bought the domain name FundRaising.com in

1995.



H&K has assembled an eight-person core account team that includes

hi-tech, corporate, IR and consumer specialists. The firm’s IR

capabilities were key to its selection by the company, which will likely

consider going public in the not-too-distant future.



’We’re a company that focuses on our customer service,’ Lauralee Raddatz

explained. ’H&K’s decision to send eight people to our presentation

demonstrated that it understood that philosophy.’



H&K will start PR efforts for the company with local campaigns to reach

consumer groups and the philanthropic trade press, said JoAnne Laffey,

an SAE working on the account.



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