Faith in Action seeks to put its faith in PR

WASHINGTON, DC: The battle for a multi-year, million-dollar campaign to support Faith in Action, a charitable effort underwritten by the Robert Wood Johnson Foundation, has come down to five finalists.

WASHINGTON, DC: The battle for a multi-year, million-dollar campaign to support Faith in Action, a charitable effort underwritten by the Robert Wood Johnson Foundation, has come down to five finalists.

WASHINGTON, DC: The battle for a multi-year, million-dollar

campaign to support Faith in Action, a charitable effort underwritten by

the Robert Wood Johnson Foundation, has come down to five finalists.



Faith in Action director of communications Larry Weisberg said last week

that the organization has whittled its choices to Fleishman-Hillard,

Ketchum, Porter Novelli, Cone and Nelson Communications. Each of the

firms made the cut owing to their experience conducting either cause

marketing, non-profit or ’social service’ PR programs.



According to Weisberg, the goal of the campaign will be to encourage

volunteers to enlist with Faith in Action, which aids homebound people

by driving them to doctor appointments, reading to them in their homes

and other activities. Many volunteers have already been recruited

through religious congregations, he added, and the goal of the planned

PR campaign is to generate awareness as well as additional

participants.



Meetings with the five finalists will be held over the next six weeks,

according to Weisberg, with a decision expected shortly thereafter. The

campaign is slated to kick off late this summer.



The agency search started last summer when Faith in Action, based in

Pearl River, NY, screened a substantial number of firms for the

account.



However, the selection process was then put on hold for a few

months.



Weisberg gave no reason for the delay.



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