WASHINGTON, DC: The battle for a multi-year, million-dollar campaign to support Faith in Action, a charitable effort underwritten by the Robert Wood Johnson Foundation, has come down to five finalists.
WASHINGTON, DC: The battle for a multi-year, million-dollar
campaign to support Faith in Action, a charitable effort underwritten by
the Robert Wood Johnson Foundation, has come down to five finalists.
Faith in Action director of communications Larry Weisberg said last week
that the organization has whittled its choices to Fleishman-Hillard,
Ketchum, Porter Novelli, Cone and Nelson Communications. Each of the
firms made the cut owing to their experience conducting either cause
marketing, non-profit or ’social service’ PR programs.
According to Weisberg, the goal of the campaign will be to encourage
volunteers to enlist with Faith in Action, which aids homebound people
by driving them to doctor appointments, reading to them in their homes
and other activities. Many volunteers have already been recruited
through religious congregations, he added, and the goal of the planned
PR campaign is to generate awareness as well as additional
Meetings with the five finalists will be held over the next six weeks,
according to Weisberg, with a decision expected shortly thereafter. The
campaign is slated to kick off late this summer.
The agency search started last summer when Faith in Action, based in
Pearl River, NY, screened a substantial number of firms for the
However, the selection process was then put on hold for a few
Weisberg gave no reason for the delay.