DIARY: Burson CEO owes it all to his family

CEO Chris Komisarjevsky spends his days managing thousands of employees at the world’s largest PR firm, Burson-Marsteller. Turns out that his time at home - where he and wife Reina preside over a family of nine children - is the inspiration for his leadership style.

CEO Chris Komisarjevsky spends his days managing thousands of employees at the world’s largest PR firm, Burson-Marsteller. Turns out that his time at home - where he and wife Reina preside over a family of nine children - is the inspiration for his leadership style.

CEO Chris Komisarjevsky spends his days managing thousands of

employees at the world’s largest PR firm, Burson-Marsteller. Turns out

that his time at home - where he and wife Reina preside over a family of

nine children - is the inspiration for his leadership style.



The Komisarjevskys have written Peanut Butter and Jelly Management:

Tales from Parenthood, Lessons for Managers, an alternative take on

management books that attempts to show how parenting techniques can be

applied in business.The book explains how many of the skills required

for a manager’s job are learned at home.



Chris points to teaching a child how to ride a bike as an example.

’Giving the child the opportunity to go off and do something himself,

even if he falls down, is something that you have to go through,’ he

explains.



’It’s also something you have to go through as you manage or lead other

people.’



The book’s received favorable reviews from BarnesandNoble.com. No word

yet on how the Burson global potty training has gone down.



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