DIARY: A little Nerve can get a lot of press

A warning to pros pitching MSNBC’s Internet correspondent Lisa Napoli: if you’ve got loose lips, she may hold it against you. Publicly.

A warning to pros pitching MSNBC’s Internet correspondent Lisa Napoli: if you’ve got loose lips, she may hold it against you. Publicly.

A warning to pros pitching MSNBC’s Internet correspondent Lisa

Napoli: if you’ve got loose lips, she may hold it against you.

Publicly.



Napoli recently took it upon herself to expose a rather uncool misstep

made by NervePR. Hoping to place a story about Nerve.com’s new print

mag, NervePR’s Bryan Blatstein gave Napoli the scoop and asked her for a

contact at The New York Times.



Blatstein, who has less than two years of PR experience, promptly called

her back and asked if she would refrain from using the story. Why, you

ask? The Times wasn’t interested, but The Wall Street Journal was, and

Blatstein had promised the paper an exclusive. Napoli obliged, received

flowers from Blatstein, then proceeded to write about his blunder in her

daily column.



’I made a mistake, but it must have been one hell of a slow news day for

Napoli to write about our conversation,’ Blatstein says. Responds

Napoli, ’I find it important to tell readers what reporters get exposed

to on a regular basis.’



PR folks, you’ve been warned.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in