A warning to pros pitching MSNBC’s Internet correspondent Lisa Napoli: if you’ve got loose lips, she may hold it against you. Publicly.
A warning to pros pitching MSNBC’s Internet correspondent Lisa
Napoli: if you’ve got loose lips, she may hold it against you.
Napoli recently took it upon herself to expose a rather uncool misstep
made by NervePR. Hoping to place a story about Nerve.com’s new print
mag, NervePR’s Bryan Blatstein gave Napoli the scoop and asked her for a
contact at The New York Times.
Blatstein, who has less than two years of PR experience, promptly called
her back and asked if she would refrain from using the story. Why, you
ask? The Times wasn’t interested, but The Wall Street Journal was, and
Blatstein had promised the paper an exclusive. Napoli obliged, received
flowers from Blatstein, then proceeded to write about his blunder in her
’I made a mistake, but it must have been one hell of a slow news day for
Napoli to write about our conversation,’ Blatstein says. Responds
Napoli, ’I find it important to tell readers what reporters get exposed
to on a regular basis.’
PR folks, you’ve been warned.