WASHINGTON, DC: Corporate America has changed its tune on Earth Day, now considering the event too important to allow the environmental movement to monopolize it.
WASHINGTON, DC: Corporate America has changed its tune on Earth
Day, now considering the event too important to allow the environmental
movement to monopolize it.
To this end, the US Chamber of Commerce and the National Association of
Manufacturers (NAM) are spending the days leading up to the 30th
anniversary of Earth Day on April 22 tackling the perception that
economic growth equals more pollution. The two groups argue that growth
and new technologies are doing more to foster a cleaner environment than
are government regulations.
’One CD-ROM is the equivalent of 2,000 pounds of phone books,’ noted
Chamber VP for environmental and regulatory affairs Bill Kovacs.
But the two groups are also endeavoring to draw a line between
mainstream environmentalists and the movement’s more extreme elements by
issuing a small green book that collects some of the more controversial
statements made by environmental activists.
At a DC exhibit last week, NAM and 12 of its member associations
detailed the steps manufacturers have voluntarily taken to clean up
NAM assistant VP for communications and media relations Kerry Lynn
Schmit emphasized that the major thrust of the group’s PR push will be
in 50 local communities, where it will work to ’demonstrate the links
between innovation and growth for a clean environment.’ Events will
range from creek cleanups to school visits by environmental
Meanwhile, regional chambers of commerce are being sent press kits,
talking points and sample speeches. A major goal in the chamber’s
strategy is to focus on the local media.