NEW YORK: Business Wire and PR Newswire, the two rivals dominating news-release distribution, are continuing to make inroads into the Internet-based monitoring business.
NEW YORK: Business Wire and PR Newswire, the two rivals dominating
news-release distribution, are continuing to make inroads into the
Internet-based monitoring business.
Business Wire and Medialink Worldwide inked a distribution deal earlier
this month to offer BW clients a 36-hour pass to Medialink’s NewsIQ
Internet-based monitoring service. The package was developed exclusively
for BW clients.
’This 36-hour pass will provide our members with a window of opportunity
that covers an entire standard TV news cycle,’ said BW COO Cathy Baron
Tamraz. ’It will enable them to initiate coverage immediately after
transmission of a news release and track that coverage for an entire
standard news cycle.’
The deal marks the first formal BW/Medialink agreement since last year’s
launch of Newstream.com, an Internet news distribution service targeting
PR Newswire, which established a presence in the Internet monitoring
business via its purchase of eWatch from Wavo Corp. in January (PRWeek,
Jan. 31), has announced plans to unveil expanded monitoring features
later this month. The enhancements include information on what type of
media and specifically which journalists (providing that they allow
their identities to be uncloaked) are viewing news releases.
’It will allow PR and IR pros to gain understanding of the number of
people viewing the releases both in the media and consumer areas,’ said
PR Newswire spokeswoman Renu Aldrich.