BW, PRN move to expand Internet-based monitoring services

NEW YORK: Business Wire and PR Newswire, the two rivals dominating news-release distribution, are continuing to make inroads into the Internet-based monitoring business.

NEW YORK: Business Wire and PR Newswire, the two rivals dominating news-release distribution, are continuing to make inroads into the Internet-based monitoring business.

NEW YORK: Business Wire and PR Newswire, the two rivals dominating

news-release distribution, are continuing to make inroads into the

Internet-based monitoring business.



Business Wire and Medialink Worldwide inked a distribution deal earlier

this month to offer BW clients a 36-hour pass to Medialink’s NewsIQ

Internet-based monitoring service. The package was developed exclusively

for BW clients.



’This 36-hour pass will provide our members with a window of opportunity

that covers an entire standard TV news cycle,’ said BW COO Cathy Baron

Tamraz. ’It will enable them to initiate coverage immediately after

transmission of a news release and track that coverage for an entire

standard news cycle.’



The deal marks the first formal BW/Medialink agreement since last year’s

launch of Newstream.com, an Internet news distribution service targeting

online journalists.



PR Newswire, which established a presence in the Internet monitoring

business via its purchase of eWatch from Wavo Corp. in January (PRWeek,

Jan. 31), has announced plans to unveil expanded monitoring features

later this month. The enhancements include information on what type of

media and specifically which journalists (providing that they allow

their identities to be uncloaked) are viewing news releases.



’It will allow PR and IR pros to gain understanding of the number of

people viewing the releases both in the media and consumer areas,’ said

PR Newswire spokeswoman Renu Aldrich.



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