Biznews24.com mixes PR, video

CROFTON, MD: Biznews24.com, a new streaming video venture, is taking aim at the DC public affairs market, claiming it can offer clients an unmatched combination of PR expertise and video savvy.

CROFTON, MD: Biznews24.com, a new streaming video venture, is taking aim at the DC public affairs market, claiming it can offer clients an unmatched combination of PR expertise and video savvy.

CROFTON, MD: Biznews24.com, a new streaming video venture, is

taking aim at the DC public affairs market, claiming it can offer

clients an unmatched combination of PR expertise and video savvy.



The venture’s co-founder and partner is Dan Leonard, a former principal

at the DC PR firm of Chlopak, Leonard, Schecter & Associates, who also

served a stint as communications director for the National Republican

Congressional Committee. Former CNN Inside Politics producer Jennifer

Donahue is also on board as a VP.



While Biznews24.com is aiming to develop quality Webcasts that can be

aimed at journalists and other audiences, Leonard thinks it will prove

particularly useful in helping trade associations keep in contact with

their members.



’The Web has been an electronic billboard,’ he explained. ’We think that

in the future it will come to resemble the nightly news rather than the

morning paper.’



Biznews24.com will also offer clients the ability to shoot and edit

video (relying upon the TV news experience of Leonard and Donahue) and

encode the product so that it is compatible for playback on computers.

The site’s servers will house the videos, allowing direct streaming to

the PCs of target audiences.



DC heavy-hitters that have signed up to use biznews24.com include the

National Association of Realtors, the Campaign for Tobacco-Free Kids and

iAdvance, the broadband advocacy coalition chaired by former US

representative Susan Molinari and ex-Clinton press secretary Mike

McCurry.



Biznews24.com has set up shop in the DC suburb of Crofton, MD and in New

Hampshire. Other partners include ex-WNDS TV (Derry, NH) VP for news

Jack Heath and Jay Lucas, a business consultant and 1998 New Hampshire

gubernatorial nominee.



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