CROFTON, MD: Biznews24.com, a new streaming video venture, is taking aim at the DC public affairs market, claiming it can offer clients an unmatched combination of PR expertise and video savvy.
CROFTON, MD: Biznews24.com, a new streaming video venture, is
taking aim at the DC public affairs market, claiming it can offer
clients an unmatched combination of PR expertise and video savvy.
The venture’s co-founder and partner is Dan Leonard, a former principal
at the DC PR firm of Chlopak, Leonard, Schecter & Associates, who also
served a stint as communications director for the National Republican
Congressional Committee. Former CNN Inside Politics producer Jennifer
Donahue is also on board as a VP.
While Biznews24.com is aiming to develop quality Webcasts that can be
aimed at journalists and other audiences, Leonard thinks it will prove
particularly useful in helping trade associations keep in contact with
’The Web has been an electronic billboard,’ he explained. ’We think that
in the future it will come to resemble the nightly news rather than the
Biznews24.com will also offer clients the ability to shoot and edit
video (relying upon the TV news experience of Leonard and Donahue) and
encode the product so that it is compatible for playback on computers.
The site’s servers will house the videos, allowing direct streaming to
the PCs of target audiences.
DC heavy-hitters that have signed up to use biznews24.com include the
National Association of Realtors, the Campaign for Tobacco-Free Kids and
iAdvance, the broadband advocacy coalition chaired by former US
representative Susan Molinari and ex-Clinton press secretary Mike
Biznews24.com has set up shop in the DC suburb of Crofton, MD and in New
Hampshire. Other partners include ex-WNDS TV (Derry, NH) VP for news
Jack Heath and Jay Lucas, a business consultant and 1998 New Hampshire