Amazon loses PR pro amid rumors of internal strife

SEATTLE: Amazon.com senior PR manager Paul Capelli, who reportedly served as the number-two corporate PR contact beneath director of PR Bill Curry, has resigned his post at the online giant after 15 months on the job.

SEATTLE: Amazon.com senior PR manager Paul Capelli, who reportedly served as the number-two corporate PR contact beneath director of PR Bill Curry, has resigned his post at the online giant after 15 months on the job.

SEATTLE: Amazon.com senior PR manager Paul Capelli, who reportedly

served as the number-two corporate PR contact beneath director of PR

Bill Curry, has resigned his post at the online giant after 15 months on

the job.



Capelli said his decision to leave was prompted by a desire to return to

the East Coast, where he and his wife have family and professional ties.

However, there could be more to the story than meets the eye.



A few months before Capelli’s resignation, issues management expert

Patricia Smith was brought on board as senior PR manager, essentially

adding a layer between Capelli and Curry. Additionally, director of

press relations Kay Dangaard dismissed Capelli’s claims of being the

second-in-command for PR, saying that he only had responsibility for the

company’s video operations. She described Capelli’s position as ’one of

several PR manager posts, like publicists with beats. It was not an

executive-level position.’



Responded Capelli, ’Let’s just say it was not an ideal situation for

me.’ He is currently looking for client-side opportunities in New

York.



According to one source close to the company, Amazon has recently been

plagued by turnover in its marketing ranks, leaving the reporting

structure and job definitions in a constant state of flux. Dangaard

herself is rumored to be examining her role with the company.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in