OMAHA, NE: Hoping to sustain its positive PR momentum, Union Pacific has added a senior-level communications post in its Omaha headquarters.
OMAHA, NE: Hoping to sustain its positive PR momentum, Union
Pacific has added a senior-level communications post in its Omaha
The dollars 11 billion rail giant is working with Heidrick & Struggles
in New York to fill the new chief communications officer slot, which
reports directly to UP chairman, president and CEO Richard Davidson. The
successful candidate will be charged with developing a new integrated
communications plan for the company.
While UP stomached its share of PR blows in recent years due to delays
and equipment problems, SVP of corporate relations Robert Starzel said
its image has ’been through a significant turnaround. We are moving to a
level of quality that requires some strategic planning and talking about
why the railroad will continue to improve.’
Boasting a 17-strong in-house PR team, UP maintains two employee TV
networks and an employee intranet site, all of which will fall under the
domain of the chief communications officer.
Starzel said the company does not employ a PR agency of record, although
it has used firms for individual projects. UP’s trucking company, he
noted, has consulted with Hill & Knowlton.