Rainmaker raises the bar in north VA

RESTON, VA: Following last week’s announcement of plans to merge with Web design firm Edge Services, Rainmaker Interactive believes it has upped the ante for new media PR firms calling northern Virginia home.

RESTON, VA: Following last week’s announcement of plans to merge with Web design firm Edge Services, Rainmaker Interactive believes it has upped the ante for new media PR firms calling northern Virginia home.

RESTON, VA: Following last week’s announcement of plans to merge

with Web design firm Edge Services, Rainmaker Interactive believes it

has upped the ante for new media PR firms calling northern Virginia

home.



’Our clients have told us that the tried-and-true PR brands in this

space need to get way more digital,’ said Rainmaker chairman and CEO

Randy Coppersmith. ’We think we’ve built the prototype of a 21st century

marketing service company.’



Rainmaker is obviously not the only upstart firm attempting to identify

the ideal model for success in the lucrative northern Virginia

region.



Since the local hi-tech market shows no sign of slowing down, several

established DC PR firms have begun laying the groundwork for an

increased presence in the area.



This, according to Fleishman-Hillard senior partner and DC technology

practice chief David Wickenden, increases the pressure on smaller firms

to show they can match global behemoths in terms of depth of PR

services.



However, Wickenden cautions that larger PR firms will need to

demonstrate their ability to offer the integrated services - such as Web

design - that are in increasing demand.



Enter Rainmaker, which boasts a somewhat twisted evolution. The firm

emerged from The Catoctin Group, a small Leesburg, VA PR shop founded by

Coppersmith. Before founding Catoctin in early 1998, Coppersmith held

several high-profile PR posts, including stints at Edelman, IBM, AOL

Studios and interactive agency iXL’s DC office.



Catoctin evolved into The Breakaway Group, which soon received dollars

1.3 million from VC firm XYZ Capital and partnered with an ad group

called Rainmaker Creative Thinking. Now that Coppersmith’s non-compete

agreement with iXL has expired, Rainmaker is free to merge with Edge

Services, valuable for its database management expertise as well as its

design skills.



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