PSB energizes NY office with Greece

NEW YORK: Hoping to energize its 37-year-old Big Apple outpost, Padilla Speer Beardsley has lured Michael Greece away from G.S. Schwartz & Co. to serve as VP and managing director of the firm’s NYC office.

NEW YORK: Hoping to energize its 37-year-old Big Apple outpost, Padilla Speer Beardsley has lured Michael Greece away from G.S. Schwartz & Co. to serve as VP and managing director of the firm’s NYC office.

NEW YORK: Hoping to energize its 37-year-old Big Apple outpost,

Padilla Speer Beardsley has lured Michael Greece away from G.S. Schwartz

& Co. to serve as VP and managing director of the firm’s NYC office.



’New York is not only a bull market for PR, but the epicenter for

communications,’ Greece said. ’Bringing in someone like myself, with New

York seasoning, shows that we are serious about reaching out to this

market.’ He replaces Kerri Safian, who joined Merrill Lynch as a VP and

senior speechwriter.



Hired in 1986, Greece spent his last five years at G.S Schwartz as an

EVP, managing the agency’s business-to-business and corporate practices

as well as human resources. Playing to what he believes to be his

strengths, Greece plans to focus PSB’s New York operation on

business-to-business and dot-com clients.



’We want to tie into the businesses that are emanating from the new

economy,’ he explained.



While PSB’s Minneapolis stronghold is one of the Midwest’s most highly

regarded operations, the agency has quietly maintained an independently

operated NY office since 1963. The firm’s clients include American

Express Financial Advisors, Commerce Bank, GE Power Systems and

Anheuser-Busch.



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