HOUSTON: Pierpont Communications has joined the parade of agencies to hi-tech hotbed Austin, signing a lease on office space in the city and hiring away a client’s marketing director to run the new outpost.
HOUSTON: Pierpont Communications has joined the parade of agencies
to hi-tech hotbed Austin, signing a lease on office space in the city
and hiring away a client’s marketing director to run the new
Terri Edson, formerly with Del Webb’s Sun City Texas, officially started
work last week at the 13-year-old Houston-based firm. She will direct
the Austin office when it opens July 1, according to Pierpont president
In the interim, an interior design firm is renovating a
3,000-square-foot space in trendy northwest Austin. Offers have been
extended to a handful of potential new hires, and two or three current
staff members will likely transfer from Houston to Austin to get the new
outpost up and running.
’We just saw Austin as a great opportunity,’ Morabito said, referring to
Austin’s high rental-occupancy rate. ’(Austin) is 98% occupied with
The Austin branch, which is Pierpont’s first satellite office, will
serve existing Central Texas clients such as Sun City and C.E. Ward
Morabito projects that the new outpost will become a technology hub for
the firm and that it could open with business worth dollars 500,000 to
dollars 750,000 a year.
Before joining Del Webb, Edson worked for Tate Austin and for GSD&M,
where she worked on the well-known ’Don’t Mess With Texas’ clean
Generating excitement for the Austin launch seems to be a top priority
for the agency: all 30 of Pierpont’s Houston staffers were treated to a
field trip to Austin earlier this month, where they visited the new
office space and lunched on Lake Travis.