Pierpont opens outpost in Austin, nabs client’s marketing director

HOUSTON: Pierpont Communications has joined the parade of agencies to hi-tech hotbed Austin, signing a lease on office space in the city and hiring away a client’s marketing director to run the new outpost.

HOUSTON: Pierpont Communications has joined the parade of agencies to hi-tech hotbed Austin, signing a lease on office space in the city and hiring away a client’s marketing director to run the new outpost.

HOUSTON: Pierpont Communications has joined the parade of agencies

to hi-tech hotbed Austin, signing a lease on office space in the city

and hiring away a client’s marketing director to run the new

outpost.



Terri Edson, formerly with Del Webb’s Sun City Texas, officially started

work last week at the 13-year-old Houston-based firm. She will direct

the Austin office when it opens July 1, according to Pierpont president

Phil Morabito.



In the interim, an interior design firm is renovating a

3,000-square-foot space in trendy northwest Austin. Offers have been

extended to a handful of potential new hires, and two or three current

staff members will likely transfer from Houston to Austin to get the new

outpost up and running.



’We just saw Austin as a great opportunity,’ Morabito said, referring to

Austin’s high rental-occupancy rate. ’(Austin) is 98% occupied with

customers.’



The Austin branch, which is Pierpont’s first satellite office, will

serve existing Central Texas clients such as Sun City and C.E. Ward

Construction.



Morabito projects that the new outpost will become a technology hub for

the firm and that it could open with business worth dollars 500,000 to

dollars 750,000 a year.



Before joining Del Webb, Edson worked for Tate Austin and for GSD&M,

where she worked on the well-known ’Don’t Mess With Texas’ clean

highways campaign.



Generating excitement for the Austin launch seems to be a top priority

for the agency: all 30 of Pierpont’s Houston staffers were treated to a

field trip to Austin earlier this month, where they visited the new

office space and lunched on Lake Travis.



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