Nuesoft med biz pegs C&W Atlanta

ATLANTA: Nuesoft.com, an Atlanta-based supplier of physician practice management solutions, has tapped Cohn & Wolfe’s Atlanta outpost as its first-ever agency of record. The company chose C&W over fellow finalists Golin-Harris and The Headline Group. Value of the account was not disclosed.

ATLANTA: Nuesoft.com, an Atlanta-based supplier of physician practice management solutions, has tapped Cohn & Wolfe’s Atlanta outpost as its first-ever agency of record. The company chose C&W over fellow finalists Golin-Harris and The Headline Group. Value of the account was not disclosed.

ATLANTA: Nuesoft.com, an Atlanta-based supplier of physician

practice management solutions, has tapped Cohn & Wolfe’s Atlanta outpost

as its first-ever agency of record. The company chose C&W over fellow

finalists Golin-Harris and The Headline Group. Value of the account was

not disclosed.



The selection of C&W comes at a critical juncture for Nuesoft, which

launches its first Internet product, NueMed, this month. According to

the company, NueMed ’streamlines the patient-care cycle ... by

simplifying everyday office administration tasks and putting clinical

care information at the doctor’s fingertips.’



VP of marketing Rick Toller said that several factors contributed to the

company’s choice of C&W: ’We chose them because of their strong base in

Atlanta, as well as the depth and breadth of their healthcare and

technology expertise.’



C&W/Atlanta counts Helios Health and EquipMD among its health/tech

clients.



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