NEWS IN BRIEF

NORCROSS, GA: Saab Cars USA has promoted Eric Geers to director of corporate communications. He was formerly director of product communications for the parent company Sweden-based Saab Automobile AB.

NORCROSS, GA: Saab Cars USA has promoted Eric Geers to director of corporate communications. He was formerly director of product communications for the parent company Sweden-based Saab Automobile AB.

NORCROSS, GA: Saab Cars USA has promoted Eric Geers to director of

corporate communications. He was formerly director of product

communications for the parent company Sweden-based Saab Automobile

AB.





AUSTIN: PetersGroup Public Relations has hired Julie Evans, previously

communications director and press secretary for US Rep. Bill Barrett, as

an AE.





NEW YORK: Goldstein Communications has been tapped by the Service

Merchandise Company to handle its consumer PR campaign. The agency has

also hired Mary Slattery, former director of PR, advertising and

marketing for SeidenGang Designs, as an SAE.





WASHINGTON, DC: Public affairs shop GPC/O’Neill has signed up assistant

US trade representative for North American affairs Jon Huenemann as VP

of international trade. Huenemann played a key role in the negotiations

involving the North American Free Trade Agreement’s supplemental labor

and environment provisions.





NEW YORK: M.D.O. Development has tapped Amster- Young Public Relations

to handle publicity for three of its properties: The Water Club, The

River Cafe and Laura Belle. The agency will handle general publicity,

work with the NY Visitors & Conventions Bureau and attempt to bolster

the MDO’s Web presence.





WOOSTER, OH: Certified Angus Beef has hired Deborah Leonard as director

of its PR division. Prior to joining the company, Leonard served as

director of dealer development for FJ Designs and as director of PR for

the Ohio State University Agricultural Technical Institute.





HERNDON, VA: ITC Learning Corporation, a provider of tech-based

industrial skills training, has retained Hawthorne Associates as its

first external PR agency. Hawthorne, which works with a number of other

clients in the training and learning sector (McGraw-Hill Lifetime

Learning, Arthur Andersen Virtual Learning Network), will handle a broad

range of PR and marketing activities.





MINNEAPOLIS: Carmichael Lynch Spong has made director of media relations

Stephen Dupont a partner. Dupont, who joined the agency in 1991, is

president-elect of the 500-strong local chapter of the PRSA.





LIVINGSTON, NJ: FreeEdu.com, a company which plans to offer free online

education, and e-commerce gourmet dessert store 800Dessert.com have

retained The Cherenson Group for integrated marketing.





NEW YORK: TekInsight.com, an Internet development company that uses

streaming XML technology to help clients manage real-time Internet flow,

has chosen Edelman to support its global marketing communications

initiatives. The program will be led by the firm’s Chicago technology

group.



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