Mortice Kern hands dollars 2m ’rebirth’ job to Ruder Finn

WATERLOO, ONTARIO: Mortice Kern Systems, a Waterloo, Ontario-based business software and services provider, has tapped Ruder Finn for as much as dollars 2 million in branding, IR and PR work.

WATERLOO, ONTARIO: Mortice Kern Systems, a Waterloo, Ontario-based business software and services provider, has tapped Ruder Finn for as much as dollars 2 million in branding, IR and PR work.

WATERLOO, ONTARIO: Mortice Kern Systems, a Waterloo, Ontario-based

business software and services provider, has tapped Ruder Finn for as

much as dollars 2 million in branding, IR and PR work.



’We’re going though a rebirth,’ said Ellyn Winters-Robinson, director of

marketing at the 15-year-old Mortice Kern, which took in dollars 36

million in revenues last year. Until now, the company handled all of its

PR internally.



Ruder Finn had pitched the company via phone in the past, and that pitch

stuck in Winters-Robinson’s mind when she started shopping for PR

help.



’There’s a lot of firms out there that give you glitz, but don’t give

you substance,’ she explained. She spoke with several firms on both the

East and West coasts, but settled on Ruder Finn because of its

combination of hi-tech, IR and branding expertise.



Winters-Robinson, who had been doing Mortice Kern’s corporate media work

herself, was also impressed by the agency’s list of media contacts. ’I

knew all the media contacts,’ she said. ’It was very easy to tell that

these guys knew their stuff.’



The new account will be coordinated out of Ruder Finn’s Chicago office,

located near the Chicago-area Mortice Kern facility that houses nearly

half of its 320 employees. According to RF/Chicago GM Howard Solomon,

three of his staffers will join two New York-based IR specialists and

four NY branding pros on the account team. The New York creative team

will oversee future advertising efforts as well.



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