NEW YORK: Looking to beef up its internal communications offerings, Ketchum has launched a meeting production arm, Concentric Communications.
NEW YORK: Looking to beef up its internal communications offerings,
Ketchum has launched a meeting production arm, Concentric
The New York-based unit will produce meetings, speeches, videos and
digital media to help clients introduce new products and strategies to
their sales force and other employees.
’This extends our product offering for clients,’ said Peter Fleischer,
director of Ketchum’s workplace practice, which continues to be based in
Chicago. ’It’s a logical and natural fit.’
Principals Gary Seltzer and John Cassese, who joined Ketchum in February
from NY-based ACG Communications, will lead Concentric. At ACG they
headed the firm’s healthcare group, most notably handling the launch of
Celebrex for Searle and Pfizer. Other clients included SmithKline
Beecham, Allergan and UCB Pharma.
’Our specialty is finding new and creative ways to reach critical
internal stakeholders with the kinds of messages that will drive higher
performance,’ said Seltzer.
At Ketchum, this type of work had previously been outsourced or handled
by the firm’s internal productions group.