WASHINGTON, DC: As if the hiring crunch at DC and Northern Virginia agencies isn’t severe enough, a growing number of mid- to senior-level PR professionals are turning to part-time work.
WASHINGTON, DC: As if the hiring crunch at DC and Northern Virginia
agencies isn’t severe enough, a growing number of mid- to senior-level
PR professionals are turning to part-time work.
According to Kate Perrin, head of DC-based PR temp placement firm
Professional Solutions, this represents a major change from a few years
ago, when the temp field was populated by less-experienced people
looking to break into the profession. Part of the reason for this, she
believes, is that many experienced practitioners have reached a stage in
their lives where they have other priorities, while other ’retired’ pros
still want to remain involved with PR in a limited capacity.
A third reason for the shift may be that the vibrant PR market has made
it easier for less-experienced people who want full-time work to find
it. In fact, Perrin said the current PR boom climate has reduced her
stable of PR temps significantly: a few years ago, she had about 75
’associates,’ but that figure has since dropped to about 50.
According to Perrin, the DC region has a greater need for PR temps than
other major markets because of the city’s large base of professional
associations. ’Associations are the heaviest users of (PR temps),’ she
said, adding that the Chicago temp market is also booming.
To ease the administrative aspects of temping as well as to reach
additional companies that may need her services, Perrin’s company has
just launched PRstaffing.com, a Web site that provides information about
the company’s history and client roster, in-depth client profiles and
links to PR and business resources.