Experienced DC-area pros turn temp

WASHINGTON, DC: As if the hiring crunch at DC and Northern Virginia agencies isn’t severe enough, a growing number of mid- to senior-level PR professionals are turning to part-time work.

WASHINGTON, DC: As if the hiring crunch at DC and Northern Virginia agencies isn’t severe enough, a growing number of mid- to senior-level PR professionals are turning to part-time work.

WASHINGTON, DC: As if the hiring crunch at DC and Northern Virginia

agencies isn’t severe enough, a growing number of mid- to senior-level

PR professionals are turning to part-time work.



According to Kate Perrin, head of DC-based PR temp placement firm

Professional Solutions, this represents a major change from a few years

ago, when the temp field was populated by less-experienced people

looking to break into the profession. Part of the reason for this, she

believes, is that many experienced practitioners have reached a stage in

their lives where they have other priorities, while other ’retired’ pros

still want to remain involved with PR in a limited capacity.



A third reason for the shift may be that the vibrant PR market has made

it easier for less-experienced people who want full-time work to find

it. In fact, Perrin said the current PR boom climate has reduced her

stable of PR temps significantly: a few years ago, she had about 75

’associates,’ but that figure has since dropped to about 50.



According to Perrin, the DC region has a greater need for PR temps than

other major markets because of the city’s large base of professional

associations. ’Associations are the heaviest users of (PR temps),’ she

said, adding that the Chicago temp market is also booming.



To ease the administrative aspects of temping as well as to reach

additional companies that may need her services, Perrin’s company has

just launched PRstaffing.com, a Web site that provides information about

the company’s history and client roster, in-depth client profiles and

links to PR and business resources.



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