EntrepreneurPR defends its name

SACRAMENTO: EntrepreneurPR is in a trademark battle to save its name.

SACRAMENTO: EntrepreneurPR is in a trademark battle to save its name.

SACRAMENTO: EntrepreneurPR is in a trademark battle to save its

name.



Entrepreneur Media, which owns trademark rights to the word

’entrepreneur,’ is seeking to block the boutique agency from using the

word in its company title, its quarterly journal (Entrepreneur

Illustrated) and its Web site.



A lawsuit filed in 1998 claims that the name EntrepreneurPR ’creates a

substantial likelihood of confusion with (Entrepreneur Magazine’s)

mark,’ an allegation dismissed as ’ridiculous’ by firm president Scott

Smith.



’(Entrepreneur Media CEO Peter) Shea knows this is doing no damage to

his company. He said, ’I’m doing this just to save face.’’



’He’s a liar,’ responded Shea. ’Scott is just playing the underdog.’

Shea added that EntrepreneurPR’s journal, a collection of press releases

from small businesses, is ’a blatant rip-off of my magazine.’



Smith said that he has already spent upwards of dollars 50,000 defending

himself: ’They brought this lawsuit against me expecting I would give in

without a fight, but that’s not going to happen.’



Entrepreneur Media has also taken action against small publications such

as Asian Entrepreneur and Young Entrepreneur, all of which chose either

to change their name or cease publication to avoid a costly legal

battle. Smith notes that larger ventures with similar names but greater

financial resources - such as CNNfn’s Entrepreneurs Only - have been

spared litigation.



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