CHICAGO: The man brought in to lead Edelman sister agency PR21 did not last long into the 21st century, as CEO Will Sullivan has left for a corporate position in his home state.
CHICAGO: The man brought in to lead Edelman sister agency PR21 did
not last long into the 21st century, as CEO Will Sullivan has left for a
corporate position in his home state.
Sullivan - who in two years grew PR21 from a fledgling eight-person
outfit to a 100-employee, dollars 10 million operation - left to become
SVP of global marketing at WAM!NET, a digital data services company
based in Eagan, MN. It is a newly created position.
PR21 EVP and GM Paul Battaglia said the news did come as a shock to him,
but added, ’Will is very much an entrepreneur.’ Sullivan could not be
reached for comment.
The Edelman braintrust - chairman Dan and prexy Richard - are currently
heading up the search for a successor. The search will be completed ’in
the coming weeks,’ according to Dan, who added that Sullivan’s
replacement will not come from inside the Edelman family. In the
interim, Battaglia, EVP Renee Edelman and CFO Bob Taylor will head the
firm’s four offices.
After two years spent commuting between New York and Chicago, the move
to WAM!NET allows Sullivan to be closer to his family in Minnesota.
Before joining PR21, Sullivan was chief marketing officer at Imation,
the data storage and imaging company spun off by 3M in ’96. In ’89 he
launched his own firm, Sullivan Communications Group, which was bought
by Rowland Worldwide in 1991. Before that, he served an eight-year stint