CEO Sullivan departs PR21 after two years for SVP post at WAM!NET

CHICAGO: The man brought in to lead Edelman sister agency PR21 did not last long into the 21st century, as CEO Will Sullivan has left for a corporate position in his home state.

CHICAGO: The man brought in to lead Edelman sister agency PR21 did not last long into the 21st century, as CEO Will Sullivan has left for a corporate position in his home state.

CHICAGO: The man brought in to lead Edelman sister agency PR21 did

not last long into the 21st century, as CEO Will Sullivan has left for a

corporate position in his home state.



Sullivan - who in two years grew PR21 from a fledgling eight-person

outfit to a 100-employee, dollars 10 million operation - left to become

SVP of global marketing at WAM!NET, a digital data services company

based in Eagan, MN. It is a newly created position.



PR21 EVP and GM Paul Battaglia said the news did come as a shock to him,

but added, ’Will is very much an entrepreneur.’ Sullivan could not be

reached for comment.



The Edelman braintrust - chairman Dan and prexy Richard - are currently

heading up the search for a successor. The search will be completed ’in

the coming weeks,’ according to Dan, who added that Sullivan’s

replacement will not come from inside the Edelman family. In the

interim, Battaglia, EVP Renee Edelman and CFO Bob Taylor will head the

firm’s four offices.



After two years spent commuting between New York and Chicago, the move

to WAM!NET allows Sullivan to be closer to his family in Minnesota.



Before joining PR21, Sullivan was chief marketing officer at Imation,

the data storage and imaging company spun off by 3M in ’96. In ’89 he

launched his own firm, Sullivan Communications Group, which was bought

by Rowland Worldwide in 1991. Before that, he served an eight-year stint

at 3M.



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