LOS ANGELES: Looking to lend his years of expertise to the dot-com world, SunAmerica PR chief Don Spetner is leaving the company to set up his own consultancy.
LOS ANGELES: Looking to lend his years of expertise to the dot-com
world, SunAmerica PR chief Don Spetner is leaving the company to set up
his own consultancy.
Spetner, who joined the LA-based retirement funds firm in 1997 after
heading Nissan’s corporate PR for eight years, will now cater to a
slightly younger demographic. He plans to work hand-in-glove with VC
firms and accept equity in lieu of cash at his as-yet-unnamed new
venture. Spetner will also help promote the VC firms themselves and
handle a bit of consulting on the side.
Although he hasn’t worked in hi-tech since his days at Ruder Finn and
Bozell in the mid-1980s, Spetner said he has built a vast network of
contacts in the investment world over the past few years. And despite
Nasdaq’s recent gyrations, Spetner remains bullish on the tech sector:
’LA is exploding right now. There’s a demand for what I do - a real need
While at SunAmerica, Spetner’s role expanded from corporate PR to
include advertising and corporate branding. In what is regarded as a
sleepy category, he was able to distinguish the SunAmerica brand,
leading up to its acquisition by AIG in January 1999. Spetner profited
handsomely in the buyout, which will no doubt allow him to weather the
peaks and valleys of the dot-com landscape while working only for
SunAmerica has begun a search for a successor, and in the interim
corporate communications manager Sonia Fiorenza will handle Spetner’s