NEW YORK: Monica Lewinsky’s got a brand new bag - and we’re not talking about her nascent purse business.
NEW YORK: Monica Lewinsky’s got a brand new bag - and we’re not
talking about her nascent purse business.
Richard Carlson, a DC-based agent who represents the infamous former
White House intern, has contacted at least three PR firms about the
possibility of Lewinsky endorsing their dot-com clients.
In an e-mail obtained by PRWeek, Carlson pitched the idea to RLM Public
Relations, Connors Communications and Middleberg+Associates. ’Monica’s
name and face is (sic) known to more people in the world than any other
young woman, without exception ... she garners incredible attention,’
the letter read.
Diet chain Jenny Craig hired Lewinsky as the public face of its
weight-loss program last winter, but dropped her in April following
criticism from its franchisees, which viewed Lewinsky as an
inappropriate role model.
Nevertheless, Carlson believes that Lewinsky ’is in strong demand for
product endorsements in the US.’ He did not respond to calls or e-mails
PR pros were intrigued by the Monica idea, but not rushing to sign
’I can’t understand why she would do this,’ said Richard Laermer, CEO of
RLM. ’If Monica Lewinsky can’t sell products to make people thin, how
can she sell them for people sitting in front of computers all day and
Connors Communications president and CEO Connie Connors hasn’t said no
to Carlson, but said Lewinsky ’has limited appeal to the audiences our
clients need to reach.’ Rob Argento, director of media strategy at
Middleberg, agreed that Lewinsky wouldn’t be appropriate for the firm’s
Cone Interactive EVP Susan Pechman said she hadn’t been contacted but
added, ’If I was the agency representing HotJobs, I’d be interested.’
Peter Himler of Burson-Marsteller, which handles HotJobs, said it
wouldn’t surprise him if a dot-com latched onto Monica to rise above the
clutter. ’Given the downtick in the market, some of them are fairly
Bender Hammerling principal Rob Hammerling said he wasn’t interested: ’I
would not jump on Monica as a spokesperson.’ But he added, ’If my client
came to me saying ’We want to do that,’ my job would be to say, ’Great
And Robert Dowling, who heads Ruder Finn’s NY hi-tech practice, said he
hasn’t heard from Carlson but quipped, ’We’re holding out for Linda