CHICAGO: Three multinationals with huge midwest strongholds - Fleishman-Hillard, Golin/Harris and Edelman - are quietly preparing to rev up their acquisition engines in upcoming months, execs from each of the agencies said last week.
CHICAGO: Three multinationals with huge midwest strongholds -
Fleishman-Hillard, Golin/Harris and Edelman - are quietly preparing to
rev up their acquisition engines in upcoming months, execs from each of
the agencies said last week.
Fleishman, newly anointed as the largest firm in the country, will
likely look internationally for purchases. The agency, which last year
made major buys in Cleveland (Watt, Roop & Company) and Boston (Lois
Paul & Partners), believes it has the US blanketed. And with extensive
1999 growth in its Tokyo and Hong Kong operations, the global giant is
likely to shy away from additional Asian purchases.
’We can cover Asia from where we are,’ said regional president Bill
That leaves far-off locales like Australia as possible Fleishman
expansion targets in 2000.
Golin will likely look overseas as well, trying to plant its flag around
the world and end brand confusion that arose when it was servicing
international business through sister agency Shandwick’s network.
The firm recently put its name on a Tokyo PR operation that had been
affiliated with Shandwick, and similar office transfers could follow,
according to CEO Rich Jernstedt. The firm has targeted Asia and Latin
America for international growth this year.
Edelman, the country’s largest independent, will look for domestic
takeover targets. The firm will announce a major joint-venture deal
before July, according to president Pam Talbot, and is also involved in
talks with three US firms that it hopes to complete in the next several
months. She declined, however, to reveal details about the possible