You can buy just about anything on the Web these days, so why not PR?
You can buy just about anything on the Web these days, so why not
In the past month two online PR shops - pranswers.com and getpress.com -
have hung virtual shingles on the Web, promising to provide quick PR
solutions for individuals and small businesses.
The people who have launched these sites certainly have stellar
credentials, and there’s no doubt that there’s a market for their
services - many PR firms receive up to 20 new business calls a day and
simply don’t have the staff to keep pace with demand.
If you’re a small-business owner in Peoria whose PR needs are minimal (a
news release here, a letter from the CEO there), these virtual firms
could be useful. But would you trust them in a crisis? Getpress offers
an 800 number for crisis communications - do its owners really think
that their staffers can offer sage advice to a company they’ve never
heard of before? As with all online purchases, the rule is this: caveat