BOSTON: Promising a cost-effective alternative to traditional agencies, Getpress.com has gone live on the Web.
BOSTON: Promising a cost-effective alternative to traditional
agencies, Getpress.com has gone live on the Web.
While the firm bills itself as ’the first full-service online PR firm,’
the same claim was made several weeks ago by pranswers.com (PRWeek,
April 24). But Getpress.com SVP and COO Robert Skelly said there is a
big difference between the two sites: ’They bill by the hour, and
customers have to read all their materials over the phone,’ said Skelly.
’It’s static. To provide turnaround efficiently and at a low cost,
interactive is the way to go.’
Getpress.com customers can choose from a pre-set menu of PR materials of
various lengths (a two-page new product Q&A costs dollars 525, while a
media pitch letter costs dollars 425). Counsel and guidance is available
either online or over the phone at dollars 180 per hour or dollars 2.95
Customers who choose an online PR firm may sacrifice face-to-face
contact, but Skelly said the trade-off is worth it. ’To get hand-holding
from a traditional firm, customers have to put out some very serious
money,’ he said. ’Many small clients can’t afford that.’
Getpress.com was founded by CEO Constance Hubbell (CEO of The Hubbell
Group), Skelly (a former Raytheon exec) and Loretta Healy (a corporate
- See editorial, p10.