FORT WAYNE, IN: An Indiana PR and marketing agency has launched a newsletter designed to help the life sciences industry better respond to concerns about biotech foods - not to mention raise its attractiveness to potential clients in the hot biotech sector.
FORT WAYNE, IN: An Indiana PR and marketing agency has launched a
newsletter designed to help the life sciences industry better respond to
concerns about biotech foods - not to mention raise its attractiveness
to potential clients in the hot biotech sector.
Bottom Line Marketing plans to publish its first Life Science News
Digest & PR Solutions newsletter this month. According to agency founder
Steve Cebalt, the publication will contain abstracts for articles that
Bottom Line is willing to write (at a cost of dollars 340 per 300-word
page) for life sciences companies. It will be sent to about 650
companies that have either requested it or that Cebalt has targeted for
’Perhaps to some degree we’re giving away ideas,’ Cebalt said. But he
thinks the newsletter will be more than worth the effort if companies
that like the articles decide to use his firm for other projects.
Cebalt, who is hoping to ’overcome consumer resistance (to biotech
products) before it gets a foothold in the US market,’ is planning to
include articles that are broad-based and address consumer issues.
Cebalt is quick to note that the stories will be custom-written and
’It’s not canned copy,’ he promised, noting that interested companies
will be asked to furnish names of experts they would like to see
contacted for the stories. Cebalt expects most articles to be used as
part of PR efforts on company Web sites.
Bottom Line is also launching the PR Reporter Referral Network, a
service through which the firm will match reporter inquiries generated
by sources (such as ProfNet) with specific clients, screen requests for
companies and direct reporters to appropriate sources. The service can
be used by any company that has been a Bottom Line client for at least
Bottom Line boasts five employees and about 10 major accounts. The firm
also does local marketing and survey projects.