NEW YORK: Sports Illustrated has promoted PR manager Joseph Assad to director of PR. In his new role, Assad will be responsible for all PR and publicity efforts for the magazine, including promotion of the annual Sportsman of the Year and Swimsuit issues. Before joining SI, Assad spent three years with the NFL’s Buffalo Bills, rising to the post of assistant director of media relations.
NEW YORK: Sports Illustrated has promoted PR manager Joseph Assad
to director of PR. In his new role, Assad will be responsible for all PR
and publicity efforts for the magazine, including promotion of the
annual Sportsman of the Year and Swimsuit issues. Before joining SI,
Assad spent three years with the NFL’s Buffalo Bills, rising to the post
of assistant director of media relations.
HOUSTON: Gateway has retained The Tate Agency to manage the company’s
consumer PR in Houston. The agency joins Stoorza, Ziegaus & Metzger as
part of Gateway’s regional network of PR firms.
NEW YORK: Shandwick has revamped the leadership of its New York office.
Managing director for national media Paul Costello has been named MD of
Shandwick/NY, while corporate practice group head Diane Perry and tech
practice group chief Nancy Tully have been named GMs of the NY
operation. The agency’s consumer practice group has also been
reorganized, with group leader Ken Aurichio upped to EVP.
CHICAGO: Sara Lee has tapped William Parke, formerly director of
financial communications with Sears, Roebuck and Co., as its new
director of corporate communications. He will report to M. Theresa
Herlevsen, Sara Lee’s VP of communications and PR.
LOS ANGELES: Sitrick & Company has announced two new hires: Peter
DeMarco, previously deputy national communications director for John
McCain’s presidential campaign, and Fred McFarlane, a former broadcast
journalist and press secretary to former LA mayor Tom Bradley.
LOS ANGELES: Enigma Digital, an online network housing several music
’lifestyle communities,’ has tapped LA boutique People’s Revolution to
promote its three premier sites. The Santa Monica-based start-up will
continue to use mPRm in Los Angeles for financial PR.
PALO ALTO, CA: Intel corporate press relations pro Adam Grossberg, who
spent four years with the Silicon Valley semiconductor giant, has jumped
to French start-up iMediation as director of communications for the
KIRKLAND, WA: Despite the February resignation of CEO Bob Morse, Rolling
Thunder Marketing has signed four new accounts worth about dollars 1.4
million: Alexandria Digital Literature, the Business Marketing Group,
Infowave Software and Intralect Solutions.
WESTFORD, MA: Tech supplier GenRad has retained The Torrenzano Group as
its strategic communications and IR counsel. GenRad awarded the agency
its business following a competitive review directed by management
consultancy Swerling & Associates.
MONTREAL: The Seagram Company has promoted Rod Hullin from SVP to EVP of
corporate communications and public policy. He will report directly to
Seagram CEO Edgar Bronfman Jr.
COLUMBUS, OH: Integrated shop HMS Partners has bought Hallmark/Tassone,
the second-largest privately owned ad agency in Pittsburgh. The two
firms will create a new company, to be known as HMS Hallmark Ltd.
WAREHAM, MA: John Thimas, a political activist who handled PR for civil
rights leader Malcolm X and worked on the campaigns of MA governor
Michael Dukakis and President Jimmy Carter, passed away earlier this
month at the age of 70.