In the highly competitive world of IR, sometimes it’s not what you know or who you know. It’s a question of branding.
In the highly competitive world of IR, sometimes it’s not what you
know or who you know. It’s a question of branding.
Take Mark Pincus, for example. When he decided to bring his start-up
Support.com public this year, he had a good idea where to look for IR
’He likes to tell his friends that this is a classic case of reverse
nepotism,’ jokes proud papa and Financial Relations Board/BSMG prez Ted
For the elder Pincus, Support.com is a welcome addition to the agency’s
’We have five children, but not one of them could be induced to go into
IR,’ says Ted. ’The others are law professors and doctors, so the
opportunity to help one of my kids certainly gave me gratification.’
Apparently, though, not enough to offer Support.com a special family
’He pays the standard rate,’ Ted stresses. ’The only break he gets is
free advice at the family dinner table.’