How did you get into PR? I was working as a writer when I was introduced to the owner of a PR firm. He asked me to try to right his foundering NY office. When I told him I knew nothing about PR, he said, ’Don’t worry. No one knows anything about PR.’
How did you get into PR? I was working as a writer when I was
introduced to the owner of a PR firm. He asked me to try to right his
foundering NY office. When I told him I knew nothing about PR, he said,
’Don’t worry. No one knows anything about PR.’
Tell us something amusing about your agency. We were pitching a coffee
company and recommended a program that borrowed from The Three Tenors.
With the briefest of introductions, a member of our group rose from his
seat and sang the presentation as an aria. We won the business.
Who do you most look like? Sort of a cross between Robby Benson and
What is the best invention of all time? The Thermos, of course. It keeps
hot things hot and cold things cold. How does it know?
Who put the ’bomp’ in the ’bomp shoo bomp shoo bomp’? Ron Popeil. Not
only did he put in the ’bomp,’ he demonstrated it in an infomercial,
made millions and brought it to half the households in America. Next
thing you know, he’ll be selling spray paint to cure baldness.
Who will be the PR industry’s next big hero, and why? We don’t need
heroes. We need to make our clients heroic.
With which historical figure do you identify? Lester Muthen. (Who?
Exactly. No one has ever heard of Lester Muthen.)
What is your idea of perfect bliss? Arriving home at the end of a long
day to find that one, the Knicks game has just started and they’re
beating the Heat; two, my wife is already cheering wildly; and, three,
there’s room for me on the sofa.
What was your most embarrassing moment? I was representing the Prince
Spaghetti Company, which had made a commercial that we thought would
make great news. The production house we hired to duplicate the tapes,
however, used old tape stock from X-rated movies that had not been
erased. A Wall Street Journal reporter ran the tape past the commercial
to scenes from the movie and intended to allude to it in his story.
After furious negotiations, the reporter agreed to keep the item out of
that story and make it part of a separate story focusing on me. To their
great credit, the folks at Prince took it in stride.
What will you do when you retire? Use my skills as a marketer to help
inner-city kids, enjoy my family and paddle my kayak.