SANTA CLARA, CA: Ending months of speculation, Yahoo! officially introduced Fleishman-Hillard as its new agency of record last week.
SANTA CLARA, CA: Ending months of speculation, Yahoo! officially
introduced Fleishman-Hillard as its new agency of record last week.
The announcement concluded a fiercely competitive three-month review for
the dollars 2 to dollars 3 million Yahoo! business that included pitches
from Ogilvy, Ketchum and incumbent Niehaus Ryan Wong.
While Yahoo! PR director Diane Hunt declined comment about other
finalists in the review, sources hinted that Ogilvy’s relatively small
San Francisco presence might have tilted the scales in Fleishman’s
Hunt said the company’s selection of Fleishman came down to a question
of resources, bandwidth and multidisciplinary expertise. ’One of the
things that was important to us was strong global capabilities,’ she
’Also, they have a strong DC office and specific expertise in Internet
For Fleishman/SF, which has metamorphosed from what was in 1994
essentially a service office for the Levi Strauss corporate account into
one of the city’s top hi-tech players, the Yahoo! win represents a major
feather in its cap. While declining to disclose exact dollar figures,
West Coast regional president Doug Michelman called the account ’one of
Fleishman’s largest pieces of business company-wide.’