How do you make a difference? I am the best writer I know; you can’t spend eight years at Reuters, as I did in New York, and not become an excellent writer.
How do you make a difference? I am the best writer I know; you
can’t spend eight years at Reuters, as I did in New York, and not become
an excellent writer.
What would you like to change about the PR industry? Growth in the PR
industry requires good salesmanship. Today’s big firms have grown
because of good salespeople, not necessarily because of good work. The
industry wants to be viewed as ’professionals.’ But, really, we’re
peddlers, and most peddlers do not tell the truth about what they
What will be the next big thing to hit PR and why? Banning use of the
term ’PR.’ And once the term is gone, perhaps they’ll stop giving
college courses and degrees in PR. Anyone wanting to go into the
profession is better off reading Shakespeare than Edward Bernays.
Who will be the PR industry’s next big hero, and why? You say ’next big
hero.’ Who’s our hero now?
Who put the ’bomp’ in the ’bomp shoo bomp shoo bomp’? My
great-grandfather, Nathan Abramovitz, who started the musical group ’The
Byelorussian Bubbas.’ He lived to be 120, in comfort because of income
derived from royalties for the use of that song by Klezmer groups
throughout what later became the former Soviet Union. (Our family name
was changed when an immigration officer at Ellis Island asked my
grandfather, ’Who are you?’ He replied, ’I’m Nathan’s son.’)
Do you have a secret daily pleasure? Do the words Chateauneuf-du-Papes
have meaning to you? I can take two glasses at dinner and know that I’m
doing something good for my spirit, as well as for my heart.
Name one thing about your past that people would be surprised to learn.
As a child, I stammered terribly.
What is your best and/or worst habit? I am sloppy. I believe that a desk
covered with papers is the sign of an orderly mind and what is important
will always remain at the top.
With which historical figure do you identify? Thomas Jefferson. He was
Freud before Freud was born, and he knew a pretty girl when he saw
What will you do when you retire? Slump over dying in a chair at my
desk, chanting ’I should have spent more time at the office.’