NEW YORK: As the Magazine Publishers of America (MPA) mulls the future of its communications committee, the organization has halved its in-house PR team to a single pro.
NEW YORK: As the Magazine Publishers of America (MPA) mulls the
future of its communications committee, the organization has halved its
in-house PR team to a single pro.
MPA president Nina Link and chief marketing officer Christine Miller
have decided to eliminate the VP of communications position held by Mary
McGeachy, who is returning to solo practice. The move whittled down the
group’s in-house operation to just a single PR manager, Nathan
Miller declined comment on future PR arrangements or on the possible
selection of an outside agency.
The decision to cut back on in-house PR has affected the MPA’s
communications committee, the fate of which is also being discussed.
Committee chair Diane Stefani of Yahoo! Internet Life still doesn’t know
whether a planned June meeting featuring Inside.com media editor Lorne
Manly will be held as planned.
’I hope they appoint another PR professional in-house,’ Stefani
’We need another Mary McGeachy to work as part of our team.’
In the interim, the MPA is relying upon Dittus Communications, hired in
March as part of a dollars 10 million effort against postal-rate
increases, for advice.
Though Dittus has only been asked to do limited work outside of the
postal project, the agency is unsure whether its responsibilities will
The MPA counts senior PR pros from Conde Nast and Hearst among its