LONDON: Reuters Information, which accounts for 53% of the Reuters Group’s total revenues, is seeking a PR agency with Internet expertise for its global PR account.
LONDON: Reuters Information, which accounts for 53% of the Reuters
Group’s total revenues, is seeking a PR agency with Internet expertise
for its global PR account.
The search follows the appointment of Anne-Marie Highley to the newly
created post of head of global PR and sponsorship. Currently based at
Reuters’ London HQ, Highley was previously head of marketing
communications at Reuters UK/Ireland. Joanna Edwards has replaced her in
In addition to leading the agency search, Highley is looking to increase
the company’s in-house PR staff. ’Reuters is taking its strategy to
bring everything online very seriously,’ she said.
According to newly appointed director of international marketing
communications Amanda West, the global PR and sponsorship push is
designed to maximize exposure of the Reuters Information brand. ’PR will
clearly help us build communities and deliver our message,’ she
Reporting to managing director of marketing Devin Wenig, West will
oversee the move of Reuters Information’s services and products onto the
’We want to make financial markets really work on the Internet,’ West
said. ’Communications will play a critical role as we begin to sell to a
much wider audience through virtual channels.’