HONG KONG: The Hong Kong Government’s Asian Games Bid Committee has brought in sports and event management agency Octagon Prism to work on its bid to host the 2006 Asian Games.
HONG KONG: The Hong Kong Government’s Asian Games Bid Committee has
brought in sports and event management agency Octagon Prism to work on
its bid to host the 2006 Asian Games.
Octagon, which won the account in a four-way pitch earlier this month,
has been charged with a host of tasks, ranging from logo and mascot
design to public affairs.
The Asian Games bidding process takes place at the end of May in Rio de
Janeiro, when Hong Kong, Malaysia (Kuala Lumpur), India (New Delhi) and
Qatar (Doha) will present their cases. A host for the 2006 games should
be selected by November.
’The Asian Games create so much excitement - this is a major bid for
Hong Kong and the first time the bidding process for the Asian Games has
been taken this seriously,’ said Octagon regional managing director
Marlene Lee, who will head the account team. She reports to Asian Games
Bid Committee chair Anson Chan Fang On-sang.
Much intrigue has surrounded the bid process, as the games’ organizers
are accepting competitive bids for the first time. Previous hosts had
been selected by the Olympic Council of Asia (OCA).
One of the bidding countries, Malaysia, has been accused in press
reports of running an anti-Hong Kong campaign. Additionally, the
Malaysian government has reportedly pressured the OCA to reduce Hong
Kong’s voting rights within the council.
If the OCA does this, Macau, China and Hong Kong will have one vote
instead of three, on the grounds that they are all a part of the same
country. India has also lobbied to disqualify Hong Kong as a host on the
grounds that it is not a sovereign nation.
Octagon has done PR for several major sporting events, including the
annual Hong Kong Rugby Sevens tournament. The agency is continuing work
on this summer’s Sydney Olympics as well.