CHICAGO: Bacon’s Information is expanding its repertoire, adding broadcast and Internet coverage to its print media clipping service.
CHICAGO: Bacon’s Information is expanding its repertoire, adding
broadcast and Internet coverage to its print media clipping service.
’Our clients have been asking for TV monitoring ever since TV was
introduced,’ said VP of business development Michael Buxbaum.
When asked why it took the 70-something Bacon’s so long to start the
service, dubbed TVNewsClips, Buxbaum responded, ’We were waiting for
automation,’ adding that manual monitoring would have been
Twenty percent of Bacon’s new clients have signed on for the service
since it was introduced last month, and it will be rolled out to Bacon’s
full client base by the end of the month. The company is not asking for
an additional service charge, only a per-article fee.
’For the Bacon’s client, this is a home run,’ said Medialink chairman,
president and CEO Larry Moskowitz, whose company is offering Bacon’s TV
clipping service through its NewsIQ suite. ’And for us, it’s a way to
leverage a substantial investment.’
The deal also gives Medialink a connection with Bacon’s parent, media
giant Primedia. Moskowitz said now that the Bacon’s/Medialink
partnership is up and running, he hopes to work with other Primedia
NetClips, Bacon’s Internet coverage service, is currently in beta
testing at 25 client sites. The company plans to roll out the service,
which will monitor some 3,000 Web sites with news content, later this