WASHINGTON, DC: Underscoring the increasing emphasis that companies and trade associations have begun to place on public affairs, the Public Affairs Council (PAC) has just signed up its 600th member organization.
WASHINGTON, DC: Underscoring the increasing emphasis that companies
and trade associations have begun to place on public affairs, the Public
Affairs Council (PAC) has just signed up its 600th member
’There’s a growing awareness that public affairs can affect companies
and associations of all types,’ said PAC president Doug Pinkham, who
notes that his group’s growth coincides with increased interest in
politics by new-economy tech companies. The latest recruit to PAC is
Imation, an Oakdale, MN-based supplier of data storage and information
PAC, which preaches the importance of formally or informally integrating
public affairs with government relations, community relations and
philanthropy in order to help a company’s reputation, also sees
grass-roots efforts growing in importance.
While Pinkham said the news media often derides worst-case examples of
grass-roots campaigns as mere ’Astroturf,’ he counters that the best
programs - chronicled in a new PAC-produced book called Winning at
Grassroots - often prove significantly more influential than regular PR
To accommodate those members interested in grass-roots programs, PAC has
launched a specialized group that relies on new technologies to
facilitate greater problem-solving and sharing of ideas.
Pinkham foresees a strong future for public affairs, even in an era when
government regulation is not automatically welcomed. ’Government’s still
very much involved in the life cycle of a business,’ he explained.