As interest in public affairs swells, so does PAC’s membership

WASHINGTON, DC: Underscoring the increasing emphasis that companies and trade associations have begun to place on public affairs, the Public Affairs Council (PAC) has just signed up its 600th member organization.

WASHINGTON, DC: Underscoring the increasing emphasis that companies and trade associations have begun to place on public affairs, the Public Affairs Council (PAC) has just signed up its 600th member organization.

WASHINGTON, DC: Underscoring the increasing emphasis that companies

and trade associations have begun to place on public affairs, the Public

Affairs Council (PAC) has just signed up its 600th member

organization.



’There’s a growing awareness that public affairs can affect companies

and associations of all types,’ said PAC president Doug Pinkham, who

notes that his group’s growth coincides with increased interest in

politics by new-economy tech companies. The latest recruit to PAC is

Imation, an Oakdale, MN-based supplier of data storage and information

management systems.



PAC, which preaches the importance of formally or informally integrating

public affairs with government relations, community relations and

philanthropy in order to help a company’s reputation, also sees

grass-roots efforts growing in importance.



While Pinkham said the news media often derides worst-case examples of

grass-roots campaigns as mere ’Astroturf,’ he counters that the best

programs - chronicled in a new PAC-produced book called Winning at

Grassroots - often prove significantly more influential than regular PR

efforts.



To accommodate those members interested in grass-roots programs, PAC has

launched a specialized group that relies on new technologies to

facilitate greater problem-solving and sharing of ideas.



Pinkham foresees a strong future for public affairs, even in an era when

government regulation is not automatically welcomed. ’Government’s still

very much involved in the life cycle of a business,’ he explained.



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