Three finalists contend for Donnelley’s dollars 1m yearly biz

CHICAGO: Print giant R.R. Donnelley has narrowed its agency search to three multinationals: Burson-Marsteller, Hill & Knowlton and Golin/Harris.

CHICAGO: Print giant R.R. Donnelley has narrowed its agency search to three multinationals: Burson-Marsteller, Hill & Knowlton and Golin/Harris.

CHICAGO: Print giant R.R. Donnelley has narrowed its agency search

to three multinationals: Burson-Marsteller, Hill & Knowlton and

Golin/Harris.



The account, worth dollars 1 million per year, ranks among the largest

up for grabs in the Midwest this year.



The account derby marks the first time Donnelley has decided to take on

a PR agency of record. The winner, to be named later this month, faces

somewhat of a daunting task: revamping the company’s image from that of

an old-line printer to a bona fide Internet-age player.



Among the company’s arms likely to be highlighted is NY-based Donnelley

Financial. That unit now sorts corporate SEC filings electronically,

receiving 75% of its revenue from electronic work and only 25% from

traditional financial printing - an example of what the entire company

hopes to become.



The three finalists (Porter Novelli and Ogilvy didn’t make the first

cut) will make presentations to Donnelley officials in Chicago and New

York this week. ’We think these agencies are best positioned to help us

transform from a printer to a provider of communications,’ said VP of

corporate communications George Stenitzer.



In the second round of pitching, the remaining contenders will be asked

to specify how they plan on staffing the account and which personnel

will lead the account team, Stenitzer said. The presentations could be

followed by a final round between the two top performers.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in