QUESTIONS & ANSWERS: Eric Morgenstern

Eric Morgenstern, president and founder of Kansas City’s Morningstar Communications Company, is a wannabe rock star. No, wait, he’s a tae kwon do maniac. No, he’s a Yoda disciple. Ah, just read his answers.

Eric Morgenstern, president and founder of Kansas City’s Morningstar Communications Company, is a wannabe rock star. No, wait, he’s a tae kwon do maniac. No, he’s a Yoda disciple. Ah, just read his answers.

Eric Morgenstern, president and founder of Kansas City’s

Morningstar Communications Company, is a wannabe rock star. No, wait,

he’s a tae kwon do maniac. No, he’s a Yoda disciple. Ah, just read his

answers.



How did you get into PR? My professor and advisor at University of

Kansas Journalism School told me he had never met anybody more destined

to be in PR, because I couldn’t write a straight news release without a

positive spin.



What is your role at the agency? I am the primary new-business hunter

and I serve as the ’chief client officer.’ I also take my turn doing KP.

I’m getting pretty good at loading and unloading the dishwasher.



How do you make a difference? I hire excellent people, empower them,

then get the hell out of their way.



What would you like to change about the PR industry? I would like people

to embrace the idea that we are the best to manage and implement

integrated marketing programs.



Tell us something amusing about your agency. We go through a jumbo box

of Milk Bones a month. My family’s dog, Lyla, and our office manager’s

dog, Maddie, have trained our staff and clients to give them treats

hourly.



What would you do if you didn’t do what you do? Play bass guitar in a

rock-and-roll band.



Do you have a secret daily pleasure? Attending Tae Kwon Do lessons with

my boys, ages 11 and 14.



Who do you hate most? People who illegally park in handicapped

spaces.



With which historical figure do you identify? Yoda: ’Do or don’t do,

there is no try.’ What would you do on a desert island? I would drink

something with an umbrella in it and hide my portable phone under a

10-pound coconut.



What are your hobbies? Playing the game Cranium, reading about the

adventures of Tom Clancy super-agent Jack Ryan and urging my two boys to

step away from their computers and go outside to experience

’reality.’



Name one thing about your past that people would be surprised to learn.

For seven years, I served as the promoter, business manager, occasional

backup singer and bass player for a rock and roll band, Flyt.



What will you do when you retire? Teach, speak, publish and

schmooze.



What is your philosophy?’You can’t build a reputation on what you’re

going to do.’



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